Our Company

YASUHARA Co., Ltd. was founded in 1998 by Shin Yasuhara, a former Kyocera camera engineer who worked on several CONTAX SLR camera designs.

Driven by a desire to bring his original camera concepts to life, Mr. Yasuhara introduced two cameras under the YASUHARA brand: the T981 ICHISHIKI in 1999 and the T012 AKIZUKI in 2003. These products established YASUHARA as one of Japan’s newest film-camera manufacturers.

L-mount rangefinder camera T981-ICHISHIKI (1999)

Rangefinder compact camera T012-AKIZUKI (2003)

 

In 2011, the company began a new chapter by developing a collection of original specialty lenses. These products included the NANOHA 5X Super Macro Lens, the MADOKA 180 Circular Fisheye Lens, the MOMO100 Soft-Focus Lens, and the ANTHY35 35mm F1.8 low-distortion wide-angle lens.

YASUHARA USA was established in Southern California in 2012 to introduce and support YASUHARA products throughout North America.

Mr. Shin Yasuhara passed away in March 2020. Today, the remaining team continues his legacy by supporting existing products and pursuing his vision of creative, original, and accessible photography equipment.

 

OUR PHILOSOPHY

We believe a lens should do more than record a scene. It should inspire photographers to see familiar subjects in new and unexpected ways. Please check out our unique lenses, and thank you for supporting our small business!